Heat Holders Cbs Campaign
To devise and produce a high impact television commercial with the aim of boosting awareness of the Heat Holders sock brand as it entered the US and Canadian markets.
Working from original concepts, and paying particular attention to researched North American lifestyle patterns and buying behaviours, we storyboarded and scripted an advert showcasing the benefits of Heat Holders products.
Our team then worked with US partners to select a suitable cast, location and production team to give the film the appropriate look and feel, before arranging targeted media buying through stateside contact.
We were able to secure prime time nationwide advertising slots on the CBS network. Our television push played a major role in establishing the brand in North America, helping the brand transform from a small, regional UK brand into a major enterprise, selling more than three million units per year in the US alone.