Leading frozen food retailer, Farmfoods, asked us to undertake a one year plan and delivery of a five-month ITV advertising campaign with the aim of raising the brand's profile and promoting their key messages.
Our approach was to plan an integrated media strategy. The strategy made effective use of Farmfoods' budget, maximised exposure of the brand and emphasised their core message of ‘Great Food at Amazing Prices’.
Our campaign strategy was to secure a spot on ITV prime time; delivering the highest TVR and target audience reach. During the last four years of media planning, constant analysis and response to results, Farmfoods has seen a dramatic increase in brand awareness and product sales.