Following a significant shift in the company’s business model, we were tasked with overhauling the existing brand to create a more refined corporate identity that more accurately reflected Arturius International's vision for the future.
After analysing the company’s new strategy and market position, a dynamic new logo was created which was designed to appeal to clients in niche energy, government and technology markets, ensuring it conveyed a clear global capability.
That activity was reinforced by the development of consistent brand messaging that communicated the full breadth of a complex logistics service. We were also instrumental in devising Arturius’ core values and shaping effective internal communications campaigns.
Such has been the impact of our input, in 2017 Arturius International enjoyed its most successful year to date, which resulted in the business outgrowing its headquarters. This level of success has led to further strategy shifts and a realignment of the company’s mid and long-term goals to include the launch of additional divisions.